Why Wine Is Important
This episode is something a little different, and it’s sponsored by Centralas Wine. Centralas is my winery and the first chapter of this two chapter episode is a recording I made while driving around los angeles, as we angelenos are wont to do, so I apologize for the quality. But the content is pretty fun. The context is that I’ve stopped listing grape varieties on the labels for the wines I make and sell through Centralas. Since I made that decision, I’ve become hyper aware of how important grape varieties have become as handles that we think we need to understand a wine. It is literally the first thing people ask when I present one of our wines. This has led to some pretty interesting discussions and even debates. But Rather than make me think I made a mistake in not listing varieties, I’m more committed than ever to being the lone voice, if need be, calling for an end to our varietal obsession. I’m actually pretty convinced we’ve all been brain-washed by the global capitalist monoculture into thinking that knowing the variety of grape is necessary to understand a wine. So there you go… that should set up Chapter one as a fun and somewhat funny take on varietal labeling.
And chapter two, while very different, is very symbiotic. It’s called Why Wine is Important, and I think you’ll be a bit surprised at the answer I give, because I try to answer that question from a different perspective. And that perspective is really the same perspective that chapter one comes from. I don’t want to give anything away, so I’ll leave it at that.
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