Randall Grahm
Is Terroir Real & Popelouchum
My guest for this episode is Randall Grahm.
If you haven’t heard of him, Randall was New California about 20 years before the wave of New California winemakers. Young winemakers now who have never heard of him are just quote unquote discovering and trying things he did in the 1990s.
Alternative packaging? Randall was one of the first advocates in America for the screw cap and staged The Funeral for the Cork at Grand Central Station in NYC in 2002. This elaborate event included a buick hearse, a casket with a full sized corpse made of corks, and a eulogy by Jancis Robinson.
Alternative and obscure grape Varieties in the US? Randall was the original Rhone Ranger and appeared on the cover of Wine Spectator dressed as the Lone Ranger, with a horse, in 1989. With his winery, Bonny Doon, he helped introduce and popularize the Rhone varieties of grapes that we take for granted now. At its height, Bonny Doon was one of the largest wineries in America. In 1991 an asteroid was named “Rhoneranger” in his honor. In addition to crafting some other big brands, like Big House Red and Cardinal Zin, he continues to promote obscure and overlooked grape varieties, as you’ll hear in this interview.
Randall was an early proponent of ingredient labeling on wine bottles, as well as biodynamic farming.
In 1994 He was proclaimed the Wine and Spirits Professional of the Year by the James Beard Foundation, and in 2010 the Culinary Institute of America inducted him into the Vintner’s Hall of Fame.
In addition to being a very entertaining disruptor of the wine industry, Randall is an incredibly thoughtful winemaker and writer, and one of his guiding principles has been the pursuit of terroir. In this interview we dig into terroir and “wines of place,” attempting to determine if it is actually a helpful or beneficial concept, or if it is even real. Randall explains how he is testing a few new theories about terroir at his estate vineyard project, Popelouchum, in San Juan Bautista, where he’s growing myriad varieties of grapes, many from seed. And we discuss his partnership with Gallo on The Language of Yes project.
I hope this will make you want to learn more about Randall Grahm.
Enjoy!
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